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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

Like all demand generation systems, True Influence can import lists, send emails, create Web forms and surveys, score leads, set up multi-step campaigns, and integrate with CRM systems. The base price includes a separate IP address. However, event-based triggers are limited to submission of a Web form.

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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. The company got its start in 1999 as a direct mail house specializing in overnight execution of trigger marketing programs. Users can execute custom attribution rules during their database build.

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Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

Rather, it matches the functions of a traditional campaign manager: accept inputs from external sources (CRM, Web sites, surveys, transactions), create lists from those sources, and send the lists to external systems for delivery. Campaigns can be triggered manually or run automatically on a regular schedule.

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

The system also stores a customer list – owned by and only accessible to the channel partner – which can function as a simple CRM system. The system supports event-triggered and multi-step campaigns, although Balihoo has found that most local marketers balk at entering the response details needed to maintain them.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

But it added Salesforce.com integration in 2008, which also meant the leads and their activity history could be shared with sales people. It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. Hubspot originally used its lead database largely for analytics. But I consider that optional.)

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How to Choose a CRM for Your Small Business

BenchmarkONE

Having the right small business CRM can make a huge difference in the success of your business, especially when it comes to things like cultivating leads, turning leads into customers, and turning customers into brand loyalists. So what should you expect out of a CRM solution — and how do you choose? It Boosts Sales and Nurtures Leads.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? So, take my comments with a grain of salt.