Optinmonster

FEBRUARY 26, 2020

Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad. Now that you know what pay-per-click advertising is let’s talk about why it’s important for your business to use paid search.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Vidyard

MAY 13, 2020

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Though the advertising legend David Ogilvy never lived to see YouTube, his advice for writing ads applies here: “80% of readers only read the title. Market your videos.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Though the advertising legend David Ogilvy never lived to see YouTube, his advice for writing ads applies here: “80% of readers only read the title. Market your videos.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65