Customer Experience Matrix

JULY 17, 2009

Of course, the labels matter less than what the system does. They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JULY 30, 2009

Of course, these multi-function systems must still be suited to users with little time and expertise. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 20, 2009

The categories don’t make much sense to me because they overlap: products like Salesforce.com are both CRM systems and SaaS. For example, Jim Lenskold 's 2008 Marketing ROI and Measurements Study found 26% of respondents measured ROI on some or all campaigns; the combination of "some" and "all" in the SLMA study is 53%.)

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

FEBRUARY 4, 2009

Pardot : another pretty powerful product; see my blog review from December 2008. Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 10) eLearning — checklists, directed sales tools, self-serve courses, quizzes, certifications, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. IT projects. All rights reserved.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JUNE 10, 2012

Do you think Salesforce.com and Oracle spent more than 1.5 This is of course a powerful opportunity for business, as the ability to peer into the social media behaviors of individual customers and prospects across platforms and over the long term should enable companies to deliver more relevant, impactful social interactions.

CRM 128

CRM Top of Funnel Enterprise Management Work Management 128