2008 Cost Per Click CTR SEM 
WebMarketCentral
MAY 22, 2009
The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.
Webbiquity
JANUARY 17, 2011
5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. B2B Marketing: Red-Headed Step-Child of SEM World? by aimClear.
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