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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

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The Rapid eLearning Blog

Buzz Marketing for Technology

June 24th, 2008. June 17th, 2008. In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. June 10th, 2008. June 3rd, 2008. May 27th, 2008. The Rapid Elearning Blog. 15 comments. 15 comments. 30 comments.