2008 Copyright Response Rate Word of Mouth 
Hubspot
DECEMBER 21, 2010
HTML makes an email more interesting and when used properly can generate response rates up to 35% higher than plain text. Targeting is very important for an email marketer because a targeted and relevant email campaign will yield a higher response rate and (hopefully) result in fewer unsubscribes. All rights reserved.
Hubspot
FEBRUARY 17, 2012
A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports. Open Rate - The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent. Copyright © 2008 Constant Contact, Inc.
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