2008, Content, Social Media and Trends

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Customer Experience Matrix

2008

Content

Social Media

Trends

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. The most basic report shows daily volumes with trends over time.

Marketing Management

Marketing Management Acquisitions Social Media Marketing Automation Services

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. asl the dominant uses.

Spending

Spending Media Mobile Advertising Forrester

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

Customer Experience Matrix

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Webinars

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