Remove 2008 Remove Content Remove Purchase Intent Remove Relevance
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5 Tweaks to Reap Windfall Conversions from Content Marketing

Televerde

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Refresh Your Existing Content.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. There’s an almost immediate cost reduction whenever Jivox technology is deployed as it essentially automates the production of various personalized messages, content, and ads.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Communicate with Content After strategic thinking, the key to social media success is content creation. Remember, the most important customer of EVERY company is Google.

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The Seven Needs of a Content-Centric Marketing Organization

Content Standard

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product.

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The Future of B2B is Changing. Are You Ready?

Engagio

To be successful, they must influence and guide their revenue team on which accounts to target and how to create relevance for each customer, not just execute campaigns. I ntent: Based on content consumption, how interested is this account in our products and services? By the way, this is not just relevant for SaaS firms.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Launched in 2008, Hulu is the only service that offers access to every major U.S. According to Hulu , Generation Stream is a group of people who are “young, affluent, driven, always connected, content curators, and early adopters. Hulu offers different types of ad choices to target viewers in a relevant manner.