article thumbnail

Avoid Getting Caught in the Next B2B Marketing Crisis

Rev

While some blow off the talk as just that, we’ll never forget what surprised us in 2008. Because things like SIC and NAICS codes were not actually built for the purposes they are being used for today. And just the company names, not personal identifying information. But why go the “new data” route?

article thumbnail

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. Company news and industry SIC codes tied for third. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Go beyond the high-level demographics of SIC/NAICS codes and company size. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

article thumbnail

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient. Want to get to know us better?

article thumbnail

Why Human Psychology Still Matters in B2B Marketing

B2B Marketing Directions

"Data analytics" has become one of the hottest buzzwords in marketing, and many companies are investing heavily in marketing analytics capabilities. The 2018 content marketing survey by the Content Marketing Institute and MarketingProfs, found that 91% of B2B companies were using content marketing.