Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 17, 2009

It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. The company plans to expand some of these database-related features by the end of this year. But time intervals between steps must still be built into the external selection rules.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

APRIL 5, 2009

For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - Lead scores can be based on just a few attributes and activities: industry, job title, company size, location, lead source, email status, activity indicator, most recent activity date, and visits to specific Web pages.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

MARCH 25, 2009

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. The company is set to add these in two weeks, however.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. Following the idea of clarity when promoting your product, the use of visuals also helps describe your company and product.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40