Customer Experience Matrix

JANUARY 20, 2009

The categories don’t make much sense to me because they overlap: products like Salesforce.com are both CRM systems and SaaS. The survey found that 23% of companies measure ROI for all lead generation tactics, 30% measure it for some tactics, and 47% don’t measure it at all. To me, 23% measuring everything seems unbelievably high.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

FEBRUARY 4, 2009

Pardot : another pretty powerful product; see my blog review from December 2008. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). Even cheaper options are available if you need fewer functions.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

APRIL 5, 2009

Lead scores can be based on just a few attributes and activities: industry, job title, company size, location, lead source, email status, activity indicator, most recent activity date, and visits to specific Web pages. True Influence has existing integrations with Salesforce.com and SugarCRM.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient. Want to get to know us better?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

MARCH 3, 2009

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Remember that your videos represent the heart and soul of your company. Take YouTube, for example.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? How should companies evaluate success? Great question. The ROI of many Enterprise 2.0

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Customer Experience Matrix

JANUARY 24, 2015

While GreenRope is new to the VEST report, the company itself was founded in 2008. It currently has about 4,500 end users at a somewhat smaller number of companies. The company serves a mix of clients, with the largest segments including technology and manufacturing companies, travel, and professional services.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JULY 7, 2009

According to SearchDataManagement.com , the company said it shut down because it couldn’t raise new funds or find a buyer. These must have been substantial, since the company raised $15.6 These must have been substantial, since the company raised $15.6 Much seems to focus on the apparent operating costs. penetration.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

MARCH 25, 2009

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. The company is set to add these in two weeks, however.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 21, 2012

The result has been an explosion of companies using new techniques for managing and analyzing huge data volumes. Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

AUGUST 3, 2009

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. CEO Rasmus Madsen told me the company plans eventually to charge higher fees for applications linked to higher priced source systems. Still, there are those cost savings.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Convince & Convert

JUNE 10, 2012

Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. Do you think Salesforce.com and Oracle spent more than 1.5 Not every company wants or needs a comprehensive, enterprise-class technology platform.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

APRIL 14, 2009

The company is considering adding some new actions, including one to direct leads from one campaign to another. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. The company requires a one year contract but clients can leave within the first 90 days without further payment.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Meghan Biro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Meghan Biro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. Following the idea of clarity when promoting your product, the use of visuals also helps describe your company and product.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. See how it works with our Free Trial program. Not any more.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40