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Best Social Media Stats, Facts and Marketing Research of 2010


Social media networks and blogs consume nearly 25% of people’s time online. What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 online time is spent on just three activities: social networking, playing games and emailing.

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Speech today at Chicago B2B Event

Acquiring Minds

Today I spoke to a group of B2B marketers at the Chicago Association of Direct Marketers (CADM) on the topic of B2B Online Lead Generation and Management. media in lead generation programs. Second, leads generated through organic search and social media, are of high quality. The presentation was well received with questions pertaining to the use of video in marketing programs, the role of Twitter and Blogging in lead generation and what other options exist in order to qualify some markets that are difficult to access via phone (e.g.

Getting More Out of Each Click with "Post-Click Marketing"


The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest.

Why Marketers Should Act Like 3-Year Olds


For example, your online lead generation goes up this month (or down). If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. On the other hand, if you sell primarily to the construction or real estate industries, your leads have probably been down for several months now-and you don't need a great deal of research or reflection to figure out why. It's also critical to stay in touch with "cold" leads. Granted, some people think we already do. 3-year old: Why?


11 Questions to Help Evaluate Your Demand Generation Plan

Fearless Competitor

Is Your Demand Generation Plan as good as it can be? We’re also partners with Marketo, as they sponsored two of the white papers at Find New Customers , the business to business lead generation company, including the popular and highly acclaimed How to Find New Customers. Do you have specific, quantitative demand generation objectives to meet every quarter?

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

delicious b2bmarketing

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year.

E-Quip Blog: Generating Sales Leads


Generating Sales Leads. Fail to fill it adequately with sales leads and youll experience a corresponding drop in revenues. How many leads you need varies by firm, of course. But their discomfort is largely with the common caricature of lead generation--making random cold calls and glad-handing at networking events. Maximizing Your Sales Leads. Posts.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Alive and Kicking!