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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

If you’re one of the companies that is still having trouble converting through social channels, you’re not alone. Research from 2008 indicates that people only read about 20% of the text on an average web page. The draw to visual content isn’t just about social platforms, however. Statistics bear this out.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). by eMarketer. have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Social Media Use in Big Companies.