Atomic Reach

JANUARY 3, 2019

Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. He is an author, featured keynote speaker, and workshop teacher at several technology and marketing events across the globe. Crestodina is the co-founder and CMO of Orbit Media, an award-winning and socially-conscious digital marketing agency located in Chicago.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Ambal's Amusings

AUGUST 27, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. B2B Lead Generation Benchmark Study 2009. Ardath Albee. Ardath Albee's Bio.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Keeping a Closer Eye on Content ROI – CMO Council. In addition to consulting, Mac conducts marketing workshops and seminars, writes regularly for leading marketing and business publications, is the publisher of Sales Lead Report, a newsletter with more than 15,000 subscribers, and Sales Lead Insights , his B2B marketing blog.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Plus CMOs can now be held accountable, making CEOs happy. What was it about?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125