2008 CMO Emarketing Workshop 
Ambal's Amusings
NOVEMBER 19, 2009
Ardath Albee's book eMarketing Strategies for the Complex Sale. Keeping a Closer Eye on Content ROI – CMO Council. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. in January 2008. Tom Pick's blog WebMarketCentral.
chiefmartech
OCTOBER 30, 2016
Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Plus CMOs can now be held accountable, making CEOs happy. What was it about? … then why do we spend fortunes on this mission?
Expert insights. Personalized for you.
100 
Let's personalize your content