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Winter is coming: Goodbye cookies, hello contextual

ClickZ

A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. There are other concerns about the legality of cookies, the provenance of cookie data obtained via obscure supply chains, leakage and sensitive content.

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Confessions from email jail

Martech

Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication. We couldn’t help being tactic-driven email marketers.

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Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term. Blogging is important because, up until 2008, more people still used offline (e.g. printed phone books and newspaper classifieds) media for the majority of commercial searches.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Even the Merriam-Webster Dictionary started adding a few to its collection! And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary. Blip.TV - Blip.TV

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Previously the service started as a blog comment search engine.

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5 Things Marketers Need to Know About Gen Z

Contently

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” These digital natives—generally classified as consumers born between 1998 and 2008—now represent 22 percent of the U.S.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / May 12, 2008 5:00 AM. / crowdSPRING is the latest entry into the increasingly crowded crowdsourced graphic design service market. The site now has 18,000 registered users -- 11,000 are designers -- with 150 being added each day. EngineS WEB | May 12, 2008 6:12 AM. ReadWriteWeb. ReadWriteTalk.