Industrial Marketing Today

JANUARY 26, 2010

Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved. Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Don’t try to embellish features with wordy benefits. All Rights Reserved.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 6, 2010

Here’s an example, let’s say your target audience is engineers, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” you can simply say “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” All Rights Reserved.

Features 60

Features Web 2.0 Planning Work Management 60

Convince & Convert

SEPTEMBER 21, 2010

Can you RSS feed that? Can you RSS feed that? Can you RSS feed that? eduGuru Links of the Week for November 14th, 2008 |.eduGuru The 6 Dangerous Fallacies of Social Media – You may have heard of social media. Is there some class out there that I missed? Good stuff. Keep it rocking. Good stuff.

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Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 8, 2010

Vampires have class. Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. You Must Invite Email In. They must be explicitly invited into your home in order to enter. So too with email.

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RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 21, 2010

– Posted using Chat Catcher [link] livepath (Leigh Duncan-Durst) Twitter Comment @jaybaer I’m quoting you in my class Saturday – archery vs. Ping Pong analogy! RT @DeepDishCreates @jaybaer: Develop a social media strategy in 7 steps. I have subscribed to your rss feed as well. Thanks again. All rights reserved.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

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Paid Search Agency Content Social Media PR 137