Want proof that the C-suite is into social media? Here it is.
Chris Koch
OCTOBER 30, 2009
We found that usage of social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Sounds like a business case for investment to me. This has big implications for marketers.
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