Remove case

Chris Koch

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

We found that usage of social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Sounds like a business case for investment to me. This has big implications for marketers.

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Six factors driving B2B social media marketing adoption

Chris Koch

So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. Does this research make the case for social media in B2B marketing, or are you skeptical? While I believe that these two threads are accurate, I haven’t seen compelling data to back them up—at least as it relates to B2B.