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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Privacy issues also may be raised. ” Richard Adhikari has been an ECT News Network reporter since 2008.

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Privacy issues also may be raised. ” Richard Adhikari has been an ECT News Network reporter since 2008.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Go beyond the high-level demographics of SIC/NAICS codes and company size. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. They are: WHO : Who are the intended recipients of your emails? All Rights Reserved.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

I mean dig deeper than just the demographics like company size, job title, SIC code etc. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. He is the Founder & President of Tiecas, Inc. – All Rights Reserved. Resources