Remove 2008 Remove BtoB Remove Differentiation Remove Forrester
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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Do you have any strategies for this? Try polls and surveys to gather data. Resources

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Alinean recognized by BtoB Magazine’s as one of To. They do if they are. Is Marketing Too Busy?

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. in January 2008. Ardath Albee.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. in January 2008. Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?"