Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 31, 2010

It’s a great place to broadcast and get some quick tidbits, but let’s face it, unless you’re creating spiritual and motivation tweets, it’s hard to have substance in 140 characters (or less – if you’re looking for a retweet). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 10, 2012

I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business. And then in 2008 when the economy crashed, we were going to crash with it. So the first thing is are you tracking your PPC?

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Webbiquity

SEPTEMBER 10, 2012

Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

AUGUST 18, 2010

What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

PR 161

PR Social Media Paid Content Media 161

Webbiquity

SEPTEMBER 10, 2012

Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

MARCH 9, 2010

Over time I'm sure we'll see more segmentation of social networks just like we did in the 20th century with print and broadcast. Reminds me of the “long tail&# that we all talk about in SEO and PPC — go after the less-competitive super “niche&# communities and you may just find a more camptive audience!

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

APRIL 7, 2010

Broadcasting your whereabouts on the Internet IS a guarantee. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Even if a criminal knows that you “usually&# are at work during the day, there's never a guarantee. 2) The much, much larger issue is the legal liability. All rights reserved.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Single Grain

DECEMBER 6, 2019

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Certainly, I think the big contradiction we have going on with Social Media conferences is how broadcast they are. I’ll write about that soon.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

SEPTEMBER 20, 2010

They don't just broadcast. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The extra credit you receive for helping people in public should not be overlooked. link] Bill Paulk Is Twitter for Business Even Worth the Trouble? link] [link] jaybaer Threadless is a great example. They INTERACT.

Twitter 147

Twitter CRM Business Paid Search Agency 147