Content Marketing Institute

OCTOBER 2, 2018

The Google Chrome Comic (2008). Until its merger with Chilean LAN Airlines in 2016, Brazil’s TAM Airlines published an in-flight magazine – TAM Nas Nuvens (In the Clouds). The comics attracted a hugely positive response from people living with IBD as well as significant attention from broadcast, consumer and medical media.

Storytelling 93

Storytelling Branding Brand Identity Advertising Agencies 93

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Focus Group (5). Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? So he did something about it. Event (105).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Biznology

OCTOBER 10, 2017

For example, back in 2008, Matthew Creamer and I teamed up to write (and Matt actually wrote) Pepsi Opens a Vein of Controversy With New Suicide-Themed Ads with the follow up that I wrote , Pepsi Apologized to Me for Its Suicide Ads. 2008 PepsiMax Suicide Ad. Okay, they’re monsters. There’s a lot of news about this.

Paid Search Agency 188

Paid Search Agency Facebook Twitter Ads 188

Convince & Convert

SEPTEMBER 20, 2010

link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. In interviews and focus groups we were talking about “brands&# and when they gave examples, it was clear they were thinking about big B2C brands. They don't just broadcast.

Twitter 145

Twitter CRM Business Paid Search Agency 145