The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Vendors that score very closely may have some clear differentiators that are not easily measurable.

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Anything Goes Marketing

MARCH 8, 2009

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”.

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The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 You can follow any responses to this entry through the RSS 2.0 Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. The first Aflac duck debuted in 2000. The company reported $9.7 You can leave a response , or trackback from your own site.

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Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

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Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As I think first-time bloggers get enamored with the concept of “design.&#

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Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) ReadWriteTalk. AltSearchEngines.

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Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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