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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, microblogs (Twitter, Friendfeed , etc.),

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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

By leelefever on June 10, 2008 - 9:20am. Its a perfect solution for The Common Craft Store - e-junkie handles everything and provides the right tools for managing customers. Submitted by Victor (not verified) on June 11, 2008 - 8:34am. lightweight Submitted by EmbeddedLibrarian (not verified) on June 11, 2008 - 9:33am.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. The concept, the execution.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. It has emerged as one of the most popular web browsers on the internet and allows users to customize their browser through the use of third-party extensions.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. It has emgered as one of the most popular web browsers on the Internet and allows users to customize their browser through the use of third-party extensions.