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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Nineteen percent actually publish their own blog while 29% comment on blogs. of the total.

Spending 120
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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Penetrating even the most conservative marketing organizations, social networking, microblogging, and blog publishing made an impression on the B2B marketing mix in 2009.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. We use speech recognition to turn client calls into transcripts, speeches into blog posts and so much more.”. Example 4: Rocket Fuel using deep learning to check for appropriate ad placement.

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B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

Cutting back on trade shows, reducing ad spend, etc.) Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. Additionally, they’re involving new players instead of relying solely on the marketing department. Looking forward to the new book.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Mon, Jun 16, 2008 13:22 EDT. Blog: Difference Engine. Tue, Jun 17, 2008 6:04 EDT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Webcasts |.