Webbiquity
OCTOBER 16, 2018
Personalization at scale is still challenging, but evolving marketing automation tools are making it (somewhat) easier. And because buyers expect it, vendors who continue to blast out generic messages will lose ground to those who can align content with the needs of the right buyers at the right time. Host and Exhibit at Live Events.
WebMarketCentral
JUNE 18, 2008
MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).
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Content Standard
OCTOBER 15, 2018
Now well into its second decade, content marketing has gone from a pure SEO play in the early aughts to today’s multichannel, multimedia behemoth. Seth Godin famously prophesied that content marketing would be the only kind of marketing. That was 2008. But what do we mean when we talk about content strategy, anyway?
Single Grain
JULY 26, 2019
Depending on your marketing budget, investing in a program like this can be a great way to build the largest possible number of links in the smallest amount of time. Ahrefs' Site Explorer (Small/Medium Budget). If the first newsletter listed on a web page is from 2008, do you think it is an actively managed website?
Hubspot
MARCH 3, 2020
While this post might be a blast from the past, it will also show you just how much the way we connect and share online has changed, and give you hints about where it might go next. So, how has Facebook's design and platform changed with its success? Aside from the design, Instagram had very basic features. The News Feed.
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