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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate.

Open Rate 132
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How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. What a Marvel Data Visualization Teaches Us About Intent Mapping. This is where a third-party intent data provider can help.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.

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Delivering on the M&A Growth Promise: A CDP Can Help You Beat the Odds

Leadspace

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. M&A on the rise.

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Delivering on the M&A Growth Promise: A CDP Can Help You Beat the Odds

Leadspace

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. 2021: M&A on the Rise.