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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

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Applying Sales & Marketing Startup Experience to Enterprise

Varicent

The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. Companies like Marketo, Salesforce, and the hundreds of new tech companies have made the MarTech space very crowded, but exciting. Two must-haves for me are Salesforce and Marketo. Favorite book: This is an easy one.

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Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Adobe Experience Cloud Blog

Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. In fact, 72% of students develop their shortlist prior to contacting a school and only three schools make a prospect’s shortlist, according to LinkedIn.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. billion entries. microblogs (Twitter, Friendfeed , etc.),

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Customer Advocates: Why marketers should be customer advocates and how to do it

B2B Digital Marketer

On the other hand LinkedIn messaging has become a part of the digital strategy that is extremely important for many B2B marketers. Things have changed from a strategy perspective, and you must go back and audit your digital and automation elements. According to Marketo , organizations with robust alignment can grow by 20% annually.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). LinkedIn Groups and Answers can give you a quick read on viewpoints. Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog.

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I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth.