Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Go beyond the high-level demographics of SIC/NAICS codes and company size. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

B2B Marketing Directions

AUGUST 30, 2020

Data analytics" has become one of the hottest buzzwords in marketing, and many companies are investing heavily in marketing analytics capabilities. For example, Scott Brinker's latest graphic of the marketing technology landscape includes 8,000 martech solutions. Meanwhile, content marketing has become nearly ubiquitous.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40