Trade Press Services

MARCH 11, 2024

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. Q: Can you tell us more about the current trend of diminishing use of search and social? Then there have been controversies around social, particularly with Facebook and Twitter.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

xiQ

AUGUST 8, 2015

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Walker Sands

MARCH 25, 2020

As we dive deep into a recent history of presidential campaigns, we see how technology has influenced politics through targeted campaigns and leveraging social networks, as well as how it has inevitably led to the rise of new security issues. Digital media is one of the most powerful tools in a campaign’s toolbox now.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52