B2B Marketing Directions

MARCH 19, 2017

During the past couple of years, many B2B companies have adopted account-based marketing, and many have begun using predictive marketing analytics technologies to support ABM and other marketing efforts. One indicator of B2B marketing and sales productivity is the efficiency of the demand generation process.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

Customer Experience Matrix

JULY 30, 2009

Of course, these multi-function systems must still be suited to users with little time and expertise. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

ClickZ

JANUARY 29, 2020

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications. I first joined Acquia in 2008, leaving in 2011 to run a non profit. I returned to Acquia in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Of course, an in-house system must still meet business needs for the savings to be worthwhile. Analytics are largely handled outside the system. Clients commit to a contract of one year or longer.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Kapost

APRIL 19, 2017

Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. Yost (Director of Global Marketing Operations, Wolters Kluwer), Perry Hardt (Vice President, Global Marketing & Demand Generation, Infor).

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Customer Experience Matrix

JULY 16, 2009

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0,

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40