Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Biznology

SEPTEMBER 16, 2013

Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] Why stop at sentiment analysis when you can identify conversation within the steps of your own buyer’s journey? I’ve been in this business for the last five years and I’ve seen a lot of changes.

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 7, 2009

When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. Bear in mind that there are about 60,000 Salesforce.com customers – selling to 50 of them is less than 0.1% penetration.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

FEBRUARY 21, 2012

For example, the first analysis might find all transactions that involve a specific product on a single date. Indexes also allow analysis across pairs that are not directly built into the data. Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120