ClickZ

NOVEMBER 25, 2019

Using machine learning powered contextual analysis, publishers can get a more accurate picture of page content and are able to identify inaccurate classification, releasing inventory and increasing yield. To understand the significance of this acquisition, we need to understand the company.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Webbiquity

FEBRUARY 9, 2021

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. Blogging is important because, up until 2008, more people still used offline (e.g. printed phone books and newspaper classifieds) media for the majority of commercial searches.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Example of call transcript analysis by Invoca (via Invoca). CallTrackingMetrics.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. An example of this is the Twitter API. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Start dialing.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

DECEMBER 13, 2010

Technorati reports that most bloggers classify themselves as hobbyists. Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders. Perhaps we should follow the trend of those bloggers who DO NOT link their blogs to Facebook. tend to do so on their own.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40