2008 Adwords Banner Ads Content CTR 
Hubspot
APRIL 3, 2013
And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. The Blog Post as the New Ad Unit. And that is why the blog post is the new online ad unit. Ever try sharing a banner ad?
Webbiquity
SEPTEMBER 8, 2010
What Type Of Social Media Ads Are The Most Effective? According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent.
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