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63 Digital Advertising Terms Every Marketer Should Know

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Old Spice’s Choose Your Own Adventure Game ad on Instagram. If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. When running an A/B test, only one element of the ads should be changed at a time.

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. It’s Display Network – which delivers banner ads across a network of content sites – reaches over 80% of all Internet users. When Google acquired display ad serving platform Doubleclick in 2008, it was stunning news. What ad product are you using? AdWords, AdSense, Display Network, AdMob, Doubleclick, or something else? The eMarketer report , published June 2011, further states that 75% of all U.S.

Why the Blog Post Is the New Ad Unit


And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. The Blog Post as the New Ad Unit.

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Top Blog Posts in First Three Years of WMC


Best of 2007: Website Design , February 4, 2008—links to some of the best articles and blog posts from 2007 on website design considerations to consider from the outset, such as intuitive navigation, relevant visitor-focused content, and SEO. 5. It's been three years since the launch of this blog, and it still gets less traffic than the Huffington Compost (sigh). and loyal readers. Web 2.0


The 8 Layers of a B2B Web Marketing Plan


That makes SEO—keyword research, meta tag and content optimization, and link building—the logical starting point for web marketing. Level 2: Search Engine Marketing (SEM) Using the figures from the paragraph above, running text ads on search engines offers potential exposure to roughly another 20% of buyers. Level 3. Level 4.