Are You Growing Enough Voices
Convince & Convert
JULY 27, 2010
While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites.
2008 2010 FAQ Features 
Please Help Me Support Make-A-Wish Foundation | Convince & Convert.
Convince & Convert
AUGUST 24, 2010
For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. Go to [link] If you don’t have an account, please make one.
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Integrating Email and Social Media with Flowtown | Email Marketing.
Convince & Convert
FEBRUARY 10, 2010
Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. link] ethan Hi Jay, Thank you for the review.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
FEBRUARY 11, 2010
February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JULY 28, 2010
This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. I'm betting the featured hot spots reciprocate the recommendation in turn. I'm betting the featured hot spots reciprocate the recommendation in turn.
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148 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 10, 2010
The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
AUGUST 19, 2010
Since April, 2010 Western River has collected more than 1,100 of these customer stories. That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. Awesome post!!
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140 Turn the Tables on Social Media with NutshellMail | Email.
Convince & Convert
FEBRUARY 19, 2010
Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 24, 2010
Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. In fact, on a regular feature on the Today show… they show how the products regularly don't work. The radio is a nice little bonus feature. You’re thinking that I’m crazy.
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121 The More Things Change, The More Things Change
Convince & Convert
MAY 27, 2010
I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! The way Donovan McNabb hates T.O.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 7, 2010
Saw Zappos featured this wkend on tv. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. He was very passionate about happiness and creating a culture to support the vision.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JULY 6, 2010
Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.
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137 Get Your Social Media Operations Act Together | Blogging and.
Convince & Convert
JULY 15, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Operations Act Together July 15th, 2010 (..)
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Is Your Social Strategy Proactive or Reactive | Social Media.
Convince & Convert
FEBRUARY 23, 2010
February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).
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Get Your Social Media Story Straight | Blogging and Content.
Convince & Convert
APRIL 1, 2010
The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 23, 2010
I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. At first, you knew everyone at the party. So what can you do to bring them back?
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 14, 2010
Of course, *I* have an app for all that.
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14 Things I Think I Think About Social Media
Convince & Convert
MAY 26, 2010
link] Social Media Filter RT @jaybaer 14 Things I Think I Think About Social Media [link] [link] Nat Finn blues RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Janet Stewart RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Karri Carlson "Nobody gives a shit about features and benefits."
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 2, 2010
June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Diesel cam- take pics in store & post direct to FB [link] maryfletcherjones I would totally use a feature like this! I think it's great!
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Why Influence Mining is the Next Gold Rush | social crm | Social.
Convince & Convert
AUGUST 10, 2010
Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
What’s the one thing that defines you – and it’s not features and benefits. Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ? You can play with the Social Technographics Ladder data right here: 5. What’s Your One Thing? Volvo = Safety.
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167 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc.
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147 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Another piece of advice I’d offer you is don’t get too caught up in budget.
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6 Lessons Learned From the Demise of MySpace | facebook | Social.
Convince & Convert
SEPTEMBER 8, 2010
MySpace answered in July, 2008 – almost a full year later. MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Then they started adding features like lists, etc. Then, of course they scaled up.
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4 Detective Tricks to Find Your Customers in Social Media | Social.
Convince & Convert
JUNE 15, 2010
It is a paid feature, you buy credits and can do emails one at a time selectively. You know – speaking of social anthropology – we're making it very easy for the historians and anthropologists of the year 3000 to understand the year 2010. This is a social address book, and social CRM application at each extreme.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
FEBRUARY 25, 2010
February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Every product features customer “action shots” showing the product in use. If this isn’t speaking your customers’ language, I don’t know what is.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
AUGUST 26, 2010
There’s a bonus feature that automatically selects winners of online contests, via random number generator. Excellent Social Archive Capabilities But given that RowFeeder is intended for the data warrior, my favorite feature is the spreadsheet capture of all mentions. No problem.
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The Truth About the iPad | Blogging and Content Creation | Social.
Convince & Convert
APRIL 8, 2010
I use Skype for a business line and would love to be able to video chat using an iPad… But alas – Apple has much more money to be made before they get to that feature. I'll all say, without going in depth, is it is very clear to me why features (ESPECIALLY USB, camera, webcam) were left off.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
FEBRUARY 9, 2010
But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008.
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Integrate Social Networks with your Corporate Website with ‘Social Sign On’
Online Marketing Institute
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Registration pages go away …much to the approval of consumers.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 9, 2010
March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. There’s More Out There if You Look For It Every day, 22 million Americans eat at McDonald’s.
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Convince & Convert
SEPTEMBER 21, 2010
URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. I implement bit.ly
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167 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
AUGUST 4, 2010
Almost invariably, the Chevy trucks have the sticker on the back featuring Calvin peeing on the Ford logo. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. And the Ford trucks have the pee on Chevy sticker.
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130 Are You Ready for the Opportunity Economy | social media case.
Convince & Convert
JUNE 8, 2010
June 8th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Useful and appropriate.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 16, 2010
New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 23, 2010
Help Shape the Future of the Real-Time Web Gilbert is considering adding several other features to today’s admittedly basic version of Kurrently. That should be a very easy feature to add. Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. link] jaybaer Great tip Ike.
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164 The 39 Social Media Tools I’ll Use Today
Online Marketing Institute
OCTOBER 31, 2010
URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. I implement bit.ly
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Is Starbucks the Most Dangerous Competitor to Facebook? | E.
Convince & Convert
AUGUST 25, 2010
August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. I’ll write about that soon.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 20, 2010
May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? link] [link] Social Media Filter RT @NealSchaffer Insightful read from @JayBaer (featuring Malcolm Gladwell) R U Slow Enough to Succeed in Social Media? link] [link] Ricardo Bueno Are You Slow Enough to Succeed in Social Media?
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