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Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Digg this!

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A fascinating “hardcore” B2B social media success

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With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Digg this! BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.

5 Proven Strategies for B2B Social Media Marketing

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

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2011 Social Media Marketing Trends


Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Facebook added more than 150 million new users in 2010. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Digg this!

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A. Comments are a primary form of two-way communication on the social web. link] ). V.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter?

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Digg this! What’s your Social Media diet? Tweet This!

Small business? THIS is how to work the social web!

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Chandra has skillfully used the social web to connect to fans around the globe with an amazing spirit of community, devotion, and authenticity.  In the difficult business world of art, she now receives about 40 percent of her total sales through Facebook and has turned up in the pages of leading magazines such as Life , Us , and InStyle. Digg this! People are very smart.  Tweet This!

New research puts Fortune 500 social media usage on display

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This is up from 16% in 2008. 93 of the 108 F500 blogs are linked to a corporate Twitter account, a 300% increase over 2008. Digg this! Share and Enjoy: Tags: B2B and social media blogging research twitter The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter.  Tweet This!

Best Social Media Stats and Market Research of 2009


Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Which industry segments are most actively discussed in social media? Who’s really using which social media networks?

Best of 2008: Amusing, Creative and Just Plain Odd


hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak. ’ Content marketing within the realm of social media is extremely powerful, but it does have a downside. Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing. The folks at social bookmarking site Searchles have some fun with web 2.0 Digg this! Charlie Brown and the Peanuts gang running an ad agency. Bizarre yet real images on the web.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Social media and leadership. The end of human social skills?

2010 B2B Marketing Budgets and Mix Trends Research

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Laura Ramos' Blog For Technology Product Management & Marketing Professionals | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

New report suggests corporate blogging may be at saturation point

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A new study of the world’s 500 largest public corporations by the University of Massachusetts Center for Marketing research indicates that the level of corporate blogging may have flat-lined while the adoption of of other social media platforms, especially Twitter, continues to escalate rapidly. That’s up just 6% from 2008 study. Digg this! Twitter.

A Skewed Web: Are you an outlier?


Relying solely on social news or social bookmarking services such as Digg , Reddit , Fark , Slashdot , and Delicious might leave you with a very peculiar version of the world. But is that real, or just a distorted view of the social media world? Twitter Trending Stats - "All time": Sep 24, 2008 to Aug 7, 2010 (Source: ). by Aaron Kim.

Research shows fastest-growing businesses pile on to the social web

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brand new study from the University of Massachusetts Center for Marketing Research   compares adoption of social media over three years (2007-2009) by the Inc. 500 was outpacing the Fortune 500 companies in their use of social media. This difference accelerated in 2008 with 16 percent of the Fortune 500 blogging vs. 39 percent of the Inc. Digg this!

10 Fast Facts About HomeAway

It's All About Revenue

million in 2010 and $52 million in first three months of 2011. million, representing year-over-year growth of 41.4% in 2010 and 76.7% in the first quarter of 2011. In 2010, 91.1% of HomeAway’s revenue came from paid listing for vacation rentals. between the end of 2008 and the end of 2010. Now the company is looking to find a home of its own on the public market.

Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

2008 study looked at the best times and days to publish content. What Luciani examined was not when posts were published , but when they were submitted to social-media sites , Digg , Reddit and Mixx : “He determined the best days and times for a blog post to be submitted to those sites if its author wants it to receive the maximum number of votes, comments and inbound links.&# As Kirkpatrick notes a bit later in his article, Luciani’s analysis is “tracking the time that the post is submitted to the news site—not when it was necessarily posted on the blog.&#.

Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. What we were looking for… Visibility of links to social networking sites from their official websites – i.e. if you were an interested punter – how easy is it to find and connect with these big guns? It was a simple idea. IBM. 2. HP. 3. Fujitsu. 4.

10 Fast Facts About Zynga

It's All About Revenue

After months of expectation, social game-maker Zynga , creator of Farmville and Cityville, snuck in its intention to go public right before the long weekend. From 2008 to 2010, Zynga’s adjusted EBITDA increased from $4.5 million in 2010 to $112.3 According to AppData, Zynga has more monthly active users on Facebook than the next 15 social game developers combined. For instance, in 2010 Facebook changed the policies for how application developers could use its communication channels. As our 4 th of July gift to you, we deliver 10 Fast Facts About Zynga.

10 Fast Facts About Zillow

It's All About Revenue

But Zillow is a fascinating mix of social media and data. million in 2008 to 7.6 That number grew by another 66% during the same period of 2010 to nearly 12.7 Between 2008 and 2010, annual revenues grew from $10.6 Marketplace revenues represented 43% of all revenues for 2010 at $13.2 In 2008, subscriptions represented only 1% of all revenues.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself:  shouldn’t they ? Yes, blogs are best consumed through feeds.  Exactly. 6. 

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