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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold. Ardath Albee, CEO of Marketing Interactions, Inc.

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Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando

The ROI Guy

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 For more than 50 percent of CIOs the IT budget will be 0 percent or less in growth terms. Read the Gartner press release and advice here: [link]. It will only slowly improve in 2011.”

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Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Hubspot

They argue that it helps to educate patients about different drug options, it encourages patients to get in touch with -- and have a dialogue with -- health care providers, and it helps to reduce the under-diagnosis (and under-treatment) of medical conditions. Luckily, our free press came to the rescue. 2009: FDA 2.0.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? Have I gone MAD?? And why not? Wait a minute. Un-clog your blog.