Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

NOVEMBER 12, 2010

While the Senator’s legislative agenda for the 2009-2010 session focuses on promoting reform and recovery throughout the state , his day-to-day agenda always includes communicating with his constituents, a task he relies heavily on social media for. I use Twitter , Facebook , YouTube & LinkedIn. Some may use all of the above.

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Industrial Marketing Today

JULY 1, 2010

after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services. That was the key finding of a research study done by McKinsey & Co. Copyright © 2010 Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Online blog needs various marketing methods to get converted into big business. Facebook Insights. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100