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Open Research: A Framework for Social Analytics

Online Marketing Institute

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products.

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Then 2008’s recession slammed into Paychex’s market with hurricane force. By 2011 Paychex’s cost per acquisition (CPA) was rising.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Lots of Customization Available: SaaS is not a one-size-fits-all software. Such easy customization is not possible with traditional software.