Smashmouth Marketing

article thumbnail

Activate Acquires Green Leads

Smashmouth Marketing

2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price). We then started Green Leads in an oversized closet in our apartment. A closet, two computers, and a credit card. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments).

article thumbnail

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

article thumbnail

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.