user-generated 
SnapApp
MARCH 21, 2017
Their 2007 Gmail Paper campaign took the cake. It explained that users could now add emails to a “paper archive,” which Google would then print and snail-mail to the user. If the video views on the Toms’ YouTube channel were any indication, this campaign was a runaway success. . Blue Moon Beer-infused Oranges.
SnapApp
AUGUST 24, 2017
Marcus Sheridan of River Pools and Spas is an early pioneer in this realm: He used his company blog to answer consumer questions, and found that it worked well for traffic generation (because the posts ranked well in search results.) Source: kissmetrics.com. . Popularity of podcasts continued to grow quickly as the 2000s rolled on.
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