The Effective Marketer

MARCH 12, 2009

In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. If using MS Outlook 2007, you are lucky! In Outlook 2007 they got smarter and merged the labels from the Calendar with the categories from the Tasks.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. Easy, simple, and efficient! Thanks for the comment!

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Profit margin. Net profit.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

APRIL 27, 2021

They were invited to write about trends and speak at industry trade shows. Twitter made a splash at SXSW in 2007 and began to grow rapidly. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows).

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Directive Agency

JULY 8, 2019

You use video again to create a sense of relationship, to communicate something that is maybe not that fun or easy to communicate in text, or something that is easier to show than tell, like a screen recording video where you’re maybe doing a little bit of show and tell inside a platform, or a service, or an account.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

You use video again to create a sense of relationship, to communicate something that is maybe not that fun or easy to communicate in text, or something that is easier to show than tell, like a screen recording video where you’re maybe doing a little bit of show and tell inside a platform, or a service, or an account.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40