The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. I had heard from a friend that by switching the color of his on-page buttons he had increased his response rates by 16% (relative to the number of clicks he was getting previously).
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