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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Jason Falls says: August 29, 2007 at 10:46 am Wow!

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6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. Today, businesses are allocating a sizable budget on influencer marketing to focus on an idea that goes with the spirit of their brand. Try our classes for free.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

Thought leadership-based lead generation tactics -- such as educational Webinars -- combined with good old fashioned sales outreach must be defined and put in place. Its in this phase that interaction with the organizations sales team becomes paramount.

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6 SEO Tools for Tracking Local Google Rankings

Online Marketing Institute

To learn more about using Local SEO tools and boosting the search rankings for your local business, check out our classes on the following topics: Local SEO Campaign Tracking in Google Analytics Visit the Online Marketing Institute to browse over 400 classes in the digital and social media marketing space.

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Silos, Facebook Advertising, and Opportunity

Convince & Convert

Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. The same thing happened in online marketing. I owned several agencies that did “online marketing.&#

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Why You Should Leverage Co-Marketing to Grow Your Brand

Sprout Social

While co-marketing isn’t a new idea, it has grown in popularity in the online marketing world. Why Do Brands Leverage Co-Marketing? The reasoning behind co-marketing is fairly straight-forward: there are organizations out there adjacent to yours. Since March of 2007, Pepsi Cola Inc.