Hard Data to Justify Your Marketing Automation Investment
Customer Experience Matrix
SEPTEMBER 1, 2010
Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. First, they compare Best-in-Class to all other companies, rather than Average performers. 16% % firms w/lead to first call conversion > 50% 48.7% 51% win rates 55.6%
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