Customer Experience Matrix
SEPTEMBER 1, 2010
First, they compare Best-in-Class to all other companies, rather than Average performers. Second, they also report improvements that respondents specifically said were “a result of integration between marketing technologies and CRM”.)
Customer Experience Matrix
APRIL 28, 2009
nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.
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Customer Experience Matrix
JULY 22, 2010
Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Again, there was already one transaction: Silverpop/Vtrenz in 2007. The more interesting question is who will be the buyers. The obvious candidates are CRM vendors. Enterprise software vendors like SAP and Infor are also likely buyers.
Customer Experience Matrix
FEBRUARY 4, 2009
See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail.
chiefmartech
OCTOBER 29, 2017
having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). For instance, Oracle could be nicknamed “The Consolidator” — isn’t that a great name for an action/thriller movie? In other words, 62.5%
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