Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt
Heinz Marketing
JULY 16, 2018
The potential buyer has all the power, and so we need to build a product that puts the hands in the power of the customer, but allows the company to get everything that they need to generate leads and book more meetings. I’ve heard it described as P2P, people to people. We think of B2B as business to business.
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