Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

NOVEMBER 4, 2010

However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” “We We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

JULY 7, 2009

One piece of news is the demise of LucidEra , which this blog profiled almost exactly one year ago. million in 2007 and, presumably, has since spent it all. Still, I think the fundamental problem was a lack of customers. When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. penetration.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120