Customer Experience Matrix

DECEMBER 3, 2008

While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). It also limits database customization to adding user-defined fields to the prospect table.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

FEBRUARY 4, 2009

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. The company has a low profile but has been selling its demand generation product for nearly ten years. Just kidding.or Click read my March 18 review.] I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

NOVEMBER 4, 2010

However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” “We We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

JULY 7, 2009

One piece of news is the demise of LucidEra , which this blog profiled almost exactly one year ago. million in 2007 and, presumably, has since spent it all. Still, I think the fundamental problem was a lack of customers. When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. penetration.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120